A new player in the e-commerce market, Glazziq is already being recognised for its pocket-friendly retro spectacles that are super-thin, smart and look great no matter what you’re wearing.
Launched early last year by Prinda Prachaktam, a member of the family that been running lens manufacturer and optical store chain Hor Waen for more than 50 years, the online optical boutique has a wide range of luxury, vintage-inspired glasses made with premium-grade materials at prices everyone can afford.
Designed to attract young urban shoppers, the brand provides a professional service that includes a free vision test and after sales follow-up at any branch of Hor Waen.
“I had worked as a business consultant at Boeing and Boston Consulting Group and my three partners have experience in marketing and software development. When we started our business, we put our experience and knowledge to good use, creating an online optical boutique to sell premium eyewear that appeals to the Thai taste,” Prinda says.
“I grew up with this industry. My family is the distributor of many leading eyewear brands and our factory supplies quality lens to Europe too. I know that good-quality glasses don’t have to be very expensive. So our aim is to create premium specs that everyone can afford. It’s a price well worth paying to see well.”
Prinda recently converted the ground floor of her office into a showroom and coffee shop, allowing customers to try on glasses while enjoying a meal.
Clean and smart with white walls and natural wood furniture, the 20-seat cafe offers a selection of specially blended coffee by Casa Lapin as well as home-made Western dishes.
The optical corner has samples from all collections and customers can buy their favourite online. The specs are thin, lightweight and durable, made from best-quality titanium, acetate, stainless steel, TR90 plastic and Ultem resin.
“I wanted to change the way people think about an optical store so I added a cafe space to give the shop a more relaxing ambience. Customers can sit anywhere and have fun trying on our specs while sipping coffee. Nobody pressures them with a hard sell,” Prinda explains.
“Our target is the smart buyer, someone who does a lot of research before purchasing. The showroom allows customer to see and touch the glasses we are offering and then buy online from their smartphones. After customers take a vision test at their nearest Hor Waen optical store, we will send their products to their home in a few days. It’s all very convenient.”
All the specs come with UV protection lens and buyers suffering from myopia can change to a multi-coated lens free of charge. Currently the brand is offers more than 50 designs with an Asian fit from the Lister and Arber series fashioned from light acetate and available in shades of blue lagoon and deep-ocean.
The Leon edition is made with the same flexible Ultem resin used in the aircraft industry, while the Fischer acetate specs boast a bookish-style in earth tones and the Simon hand-brushed collection is fashioned from stainless steel.
“We have worked with our suppliers in South Korea to develop designs with new texture effects. We’re launching a new collection of coloured lens that will offer both clear vision and a vivid colour similar to the filter on mobile photography applications on a smartphone,” Prinda says.
Glazziq also offers sunglasses in Christian, Ralph and Ray editions made from flexible TR90 plastic and stainless steel. They come with curved lenses with a coloured mirror coating.
Glazziq also has an optical corner at Casa Lapin’s Major Sukhumvit branch.
ALL ABOUT VISION
>> The Glazziq showroom is at Printa Cafe on Pan Road off Silom. It’s open daily from 9am to 6.30pm.
>> Call (080) 549 8265. Find out more at www.Glazziq.com.
(Source: The Nation,Thailand)