TV Deal Struck For World Cup Opener, Other Games Still To Be Thrashed Out

Representatives of nine companies who sponsor free broadcast of the World Cup in a photo session. / Nation Photo by Wanchai Kraisornkhajit

Amarin TV, Channel 5 and True4U will broadcast free live coverage of the opening World Cup game between Russia and Saudi Arabia on June 14 (10pm Thailand time).
The deal for the Cup opener is part of an agreement between the government and nine private companies to allow Thais to watch all 64 Russian World Cup matches on the three free-to-air TV stations from June 14 to July 14.

Further details of the TV schedule for other group stage games have not been revealed yet, however, as those vying for the rights cannot reach agreement.

The Bt14 billion needed to pay for the overall broadcast licence was raised by nine companies: BTS Group Holdings, Thai Beverage, Charoen Pokphand Group (CP), Gulf Energy Development, Kasikorn Bank, King Power International, PTT Global Chemical, Bangchak Corporation and the Carabao Group.

Some of those involved have started setting out their planned campaigns and activities that will take place during the world’s biggest single-sport event.

CP is offering tickets to watch individual games for people buying more than Bt40 worth of products at 7-Eleven stores or through True Money Wallet (using the 7App) or those paying bills at all Counter Service branches from now until May 23.

True Corporation, a subsidiary of CP, will broadcast the Cup on all its platforms, including TrueVision Cable TV and its TrueID App.

Kasikorn Bank’s campaign includes online analysis on featured matches by local soccer experts, plus special live reports throughout Russia 2018.

Bangchak customers will receive free glasses with designs inspired by six of the participating teams by visiting its petrol stations around the country from June 10 to July 15.

Carabao clients can be in to win prizes worth a total of Bt3 million by sending their predictions for the 2018 Cup winning team through Carabao Dang Line official.

(Source:-The Nation, Thailand)

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